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Xinhua News Agency’s “China Brand” Cover Story | Windey: Charting a New Paradigm for Wind Power's Global Journey

Time:2026-05-12 Number:0 From:Windey

Since 2020, China's wind power industry has embarked on large-scale global growth, with its export footprint initially extending across Southeast Asia before progressively reaching Central Asia (Kazakhstan), Eastern Europe (Serbia, Bosnia and Herzegovina) In the Odyssey of global energy transition, technology serves as the oar to break the waves. The late-mover advantage of China's wind power industry stems from the world's largest and fastest-evolving renewable energy system.

 

Currently, Windey has established overseas R&D, manufacturing, and operation & maintenance centers. Leveraging its six major business eco-systems, including wind turbine manufacturing and energy storage, the company is committed to transitioning from a "reliable wind turbine manufacturer" to a globally leading smart energy solutions provider.

In March, amidst the Saudi desert, rows of gleaming silver-white wind turbine towers stood quietly. Their massive blades turned slowly and majestically in the scorching wind. As indicator lights illuminated and electricity flowed into the grid, a steady hum of operation echoed across the barren landscape, marking the continuous infusion of China's green electricity into Saudi Arabia's power grid.

 

This marked the successful grid-connected power generation of the first batch of wind turbine generator systems deployed by Windey Energy Technology Group Co., Ltd. (hereinafter referred to as Windey) in Saudi Arabia. This project represents the largest Independent Power Producer (IPP) wind power project in the Middle East and serves as a key project in Saudi Arabia's green energy development, with a total installed capacity of 1.1 GW and a unit capacity of 7.7 MW.

 

Windey's first batch of wind turbine generator systems in Saudi Arabia

 

With over 50 years of experience in the new energy sector, Windey leverages China—the world's largest wind power market—as its foundation. Connecting alongside the "Green Chain," it integrates the entire process of R&D, manufacturing, delivery, and operation, achieving a transition from "selling equipment" to "building an energy ecosystem." This has firmly established the Chinese wind power brand in the global clean energy landscape.

 

Industrial system underpins localization confidence

In the tide of global energy transition, technology serves as the oar to break the waves. The late-mover advantage of China's wind power industry stems from the world's largest and fastest-evolving renewable energy system.

 

Over the past decade, the annual newly installed capacity of China's wind and photovoltaic power has successively surpassed the thresholds of 100 million, 200 million, and 300 million kW. Currently, wind and solar installed capacity accounts for nearly half of the global total, with newly installed capacity representing 60% of the global share. The proportion of renewable energy power generation capacity has risen to approximately 60%.

 

Wei Min, deputy general manager of Windey, stated that the company focuses on entering markets such as Southeast Asia, Central Asia, the Middle East, North Africa, and South America. To address the natural environments and power grid requirements of different regions, Windey has leveraged customized technology and high-reliability services to penetrate these markets. Leveraging its profound industrial chain expertise, Windey promptly delivers customized solutions for extreme working conditions.

 

In Saudi Arabia, where summer surface temperatures exceed 50°C, the high salt spray and strong sand and dust create a "hellish" challenge for wind turbine generators. Windey has developed the dedicated model WD200-7700 specifically for the region. Key components employ wear-resistant materials to withstand sand erosion; the ventilation system incorporates multi-layer filtration to block dust ingress; and the cooling system is comprehensively upgraded to cope with extremely high temperatures. Additionally, the model's grid adaptability has been optimized to better accommodate the local complex grid.

 

Desert hinterland of Saudi Arabia

Windey personnel directing the installation and construction of wind turbine generator systems

 

The complex working conditions and stringent requirements have honed Windey's core competitiveness of "rapid customization + ultimate reliability," laying a solid foundation for the Green Chain to go global.

 

Behind this technical prowess lies the confidence of being a standard-setter. It is reported that Windey recently led the revision of the Typhoon-resistant wind turbine (GB/T 31519-2026), optimizing the typhoon data model and typhoon-resistant system specifications.

 

Meanwhile, Windey also spearheaded the formulation of China's first national standard, Technical Requirements for Environmental Monitoring Systems of Offshore Wind Turbine Generators in Wind Power Generator Systems, filling a gap in this field and clarifying the technical requirements and evaluation system.

 

These two standards form a powerful combination of typhoon-resistant design and intelligent sensing, which not only enhances the domestic wind power standard system but also solidifies the institutional foundation for Windey's "Green Chain" to align with international standards.

 

Globally, mature markets such as Western Europe and North America remain dominated by leading international enterprises. However, China's wind power industry has achieved a steady rise with its comprehensive industrial system. The 2025 Global Wind Turbine OEM Market Share report reveals that Chinese wind turbine generator manufacturers have, for the first time, secured all top six positions among global wind turbine OEMs.

 

Digitalization enables more thoughtful localization

"If early-stage go-global was about 'providing equipment,' then now it is about 'exporting integrated energy solutions overseas.'" Wei Min stated that brand globalization has undergone a transformation from "product export" to "value deepening." Currently, Windey has established overseas R&D, manufacturing, and operation & maintenance centers. Leveraging its six major business ecosystems, including wind turbine manufacturing and energy storage, the company is committed to transitioning from a "reliable wind turbine manufacturer" to a globally leading smart energy solutions provider.

 

In the face of the mature Western European market, Windey has not rushed into speedy action but instead adopted a pragmatic strategy of "establishing footholds and growing from points to areas." Windey selected Central and Eastern European countries, such as Bosnia and Herzegovina and Serbia, as entry points. These regions exhibit urgent demands for energy transition, with power technical standards fully aligned with those of the EU, serving as a "touchstone" for testing localization capabilities.

 

Wei Min explained that the wind power project on the Alibunar Plain in Serbia marked Windey's first venture into the European market. After two years of stable operation, the project has delivered outstanding results. With a system availability rate exceeding 99%, zero failure in core components, and both power generation and emission reduction surpassing expectations, it has earned high praise from the owner: "Operational results exceed design expectations."

 

Behind this recognition lies Windey’s dedicated localization practices The system employs low-temperature resistant materials and sealing processes to withstand the extreme cold of -30℃. The smart control system functions like "antennae," enabling real-time wind condition sensing and proactive blade angle adjustment. Independent pitch control technology mitigates component damage caused by uneven wind speed.

 

The photo captures the scene under the Kazakhstan horizon,

where two engineers are conducting monitoring operations atop a wind turbine.

 

Furthermore, Windey's localized O&M leverages a self-developed intelligent monitoring and condition diagnosis system (SCADA system), which not only captures system operating parameters like "nerve endings" but also monitors core component health status akin to a "stethoscope."

 

This system has achieved a transition from "passive maintenance" to "proactive maintenance." The local team, supported by the digital platform, has established service standards of "15-minute response, 4-hour on-site arrival, and 24-hour closure." Core components are managed through region-based reserves to ensure fault resolution remains unaffected by supply chain delays. This thoughtful service has encouraged the owner to proactively sign a long-term O&M contract with Windey, marking a new phase of full life cycle collaboration.

 

It is reported that Windey adheres to the principle of "symbiotic win-win" and maintains deep cooperation with local partners. By the end of 2025, it has contributed to reducing global carbon dioxide emissions by 3.6 billion tons, earning the respect of the international community through tangible green achievements.

 

Comprehensive chain upgrade opens a new track

According to Wei Min, growth in the Wind Power 2.0 era will focus on three key directions: first, coordinated optimization of systems, stations, and power grids to make wind power a friendly power source; second, diversified applications under "Green Power+" to extend the value chain; and third, AI-driven full-lifecycle digital services.

 

Windey adheres to the principle of "strengthening the foundation internally and expanding boundaries externally," driving the industry from "cost competition" to "value co-creation."

 

In the energy storage sector, its smart liquid-cooled VoltPack container and VoltBlock outdoor integrated cabinet series, exhibited at the World Future Energy Summit in January 2026, have successfully met the three major international market access standards—GB/T34131, IEC62477, and UL9540A. These products are capable of seamlessly adapting to various extreme and complex environments, including high altitude and strong wind and sand conditions. It is reported that Windey has recently secured a project in the Czech market, which is now in the pre-shipment phase.

 

Unity leads to victory, solidarity brings prosperity. Windey collaborates with partners in China's EPC (Engineering, Procurement, Construction) sector, including state-owned enterprises (SOEs), private enterprises, and multinational corporations, to jointly promote the implementation of new energy and infrastructure projects.

 

Industry insiders noted that since 2020, China's wind power industry has embarked on large-scale “Go Global” action, with its export footprint initially extending across Southeast Asia and gradually expanding to Central Asia (Kazakhstan), Eastern Europe (Serbia, Bosnia and Herzegovina), and other regions. Windey and other upstream and downstream enterprises have comprehensively exported mature technical systems, engineering standards, and high-end complete set of equipment. The coordinated global expansion of the industrial chain has created a "cluster effect," delivering a comprehensive and robust "China Energy Solution" to overseas markets.

 

Currently, the world is undergoing dual transformations in AI large models and the energy revolution, where the coordinated development of computing power and electric power has emerged as a new track in global competition in technology and industry. Windey has proactively introduced innovative models of "zero-carbon park" and "green power direct connection," offering integrated solutions combining power generation, grid, consumption, and energy storage for overseas high-energy-consumption parks and data centers. By leveraging direct green power connections to reduce energy costs, it aims to establish a low-carbon industrial ecosystem with international competitiveness and address challenges in new energy consumption.

 

To pursue innovation is to secure the future. Windey is extending its exploratory efforts into the new blue ocean of "wind power + hydrogen production." It is reported that Windey is collaborating with international developers to explore the construction of multi-energy complementary systems integrating wind power, energy storage, hydrogen energy, ammonia energy, and methanol energy in countries such as Oman and Egypt.

 

The giant ship voyages onward, harnessing the wind ceaselessly; the Green Chain spans the globe with unceasing strides.

Rows of Windey wind turbine generators rotate with the wind across the world, conveying the promise of green development. Amid the tide of global energy transition, Windey continues to expand the value boundaries of the "Green Chain," narrating the globalization story of a Chinese wind power brand.